Smiling Faces Can increase Your Website Conversion Rates

Images are powerful tools and can be used to tell a story and create a mood with your website.  Statistics prove pictures of people with smiling faces help websites increase conversion rates. The most valuable imagery is of a smiling woman, followed closely by a smiling man, then smiling children.You’ll be smiling about the results  once you ensure  to include a few smiling people images to your website design. 

Contact ZipTechnologies.com for all your web design needs.  

Hey! before you go checkout a sample …see the banner on our Contact Us page.

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Tweaking your website for Holidays & Events

Tweaking your website theme (look and feel) to commemorate holidays & events can have amazing effects on your hits and online success.  Ever noticed how Google’s logo changes slightly to commemorate  holidays and events around the world? … click here to see Holiday Logos and Events – Google style!

There are alot of interesting things you can do to create a buzz around your site, one of which is to periodically change your site’s theme or logo to reflect current events. In the past 10 years we have had the pleasure of seeing quite a few fascinating and delightful logo designs from Google. Like Google you too can create imaginative logos or themes around holidays, including Christmas, New Years, Valentine’s Day, Easter, Heroe’s Day, Black History month and other popular holidays and events.

At ZipTechnologies we offer this service to our clients for a minimal charge.  Subtle changes to your site design theme  and/or minor tweaks to your logo that commemorates each holiday and/or special events.

Contact us Today for a quote!

Here are a few ZipTechnologies Holiday themed Logos :-

VALENTINE’S DAY - FEB 14, 2010

ZipTechnologies logo with a Valentine's Day Theme

ASH WEDNESDAY  - FEB 17 2010

ZipTechnologies logo with Ash Wednesday Theme

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Are you Sick of being the Last to Know when your Website is Down?

At ZIPTechnologies.com, we understand that even with very reliable web hosting boasting 99%  of uptime, website downtime is a fact of life.   Site downtime may lead to revenue losses, both directly and indirectly, and it could adversely affect your company’s reputation as well. Therefore, it is important that your website is monitored so that you are the first to know when your website is down. Here is a list of website uptime monitoring services:-

  • Free Website Monitoring Service - Receive error notifications both to your Email, ICQ, GTalk or cell-phone via SMS; Monitoring period – every 1/5/15/30/60 minutes;; www.host-tracker.com
  • Monitor Website Uptime - Get instant alerts when your site goes down. Sign up Now! www.site24×7.com
  • Web Monitoring Tools - Measure & Monitor Your Web Server. 24/7 Instant Alerts. Free Trial;; www.webmetrics.com
  • Website Monitoring - Alertra notifies instantly when your server goes down. Free trial. www.alertra.com
  • Top 10 free website uptime monitoring services www.garmahis.com
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Three ways to drive traffic to your website


Every website owner no matter how big or small the website is has one main goal, to get traffic, it is absurd if the intention is any different. While anyone can get a website designed, not everyone can traffic to their website and let’s face it, a website without traffic really has no use, just to milk hosting fee from your pocket.

But how can one direct traffic to a website without paying those costly advertising fees that websites like yahoo and google slap their advertisers with? Here are three free ways to drive traffic to your website.

More to social websites than socializing
Websites like Hi5.com and Myspace.com offers visitors to create and customize profiles personal which ever way they choose with little restrictions for free. This is one of the best ways to drive that much sought after traffic to your website. By creating a profile for your business website on Mysace.com you can ‘pimp your profile’ to look like you website and add ‘friends’ with similar pages who will inadvertently, through curiosity click a link you would have placed on your profile to your website. Myspace.com has billions of registered users so the more friends you have the more viewers you will get.

Get listed on DMOZ.org
Though this might not be an easy task it is imperative that one tries to get listed on this directory. This task is difficult though, when you submit your website here, it first has to be approved by one of the many editors they have and thousands of websites are submitted per week.

Submit articles
There are quite a few of websites out there that accept article submission. You can send articles to sites like: Article City, GoArticles, Submit Your Articles and Ezine Articles which is an incredible way to drive traffic to your website. By putting your website url in the by-line of the article, well-written, relevant articles can get quite a bit of activity to your web site.

Though these steps are being introduced, please allow some time for the increase in your website traffic.

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How much is your website really worth?

So i was browsing the internet recently and came upon a website that I found to be very useful for everyone who owns a website. How much does our websites really worth? Ok, so we spend money to get it designed, hosted and to register the domain name but does that equal the value of the website? The answer to that question is, maybe, maybe not.

The website www.dnscoop.com uses certain features to determine the estimated value of your website. Some of these factors include, the date of the domain name, the number of links to your website, the Alexa traffic rank and more. Just by typing your url and click search can reveal the valuable statistics which is vital for website owners.

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IT’s all work and no say

 ”An organisation that involves employees in the decision-making process can become much more successful”
– I’m sure some1 famous said this..so I won’t take the credit.

I got a chance to see a long lost friend this morning. I’ve known Andrew for many years and the last I heard of him, was that he got promoted as the IT manager at a large company in the financial sector. My curiosity aroused, so I congratulated him and asked how he felt about his new job. After some prodding, Andrew told me that he was loosing interest in his work, although he was satisfied with his colleagues, salary and working conditions, if he could find an excuse, he would avoid going.

When asked why, he revealed that he felt like a robot, his company was launching a new website and despite his new position the Board ignores his inputs. The board was simply passing orders down the line, no questions asked. Andrew added he sometimes had to ask his collegues “Are you plugged-in?”

Andrew’s situation gravely concerns me…. Is it that rank-and-file technical staff are hired only to do techy stuff but have no say in business decisions? Or do we have a say but need to be more assertive?

Business execs, sales staff and marketers tend by nature to be more assertive and strong negotiators. But I think where execs have no technical background it calls for the technically savvy to be similarly assertive and convincing when vocalizing their suggestions, ideas and/or solutions. However, assertion doesn’t mean being loudmouth and obnoxious, no matter how strongly we believe our position is, all we can do is advise them of our best estimates and solutions and then do exactly what they tell us to do. After all we’re not trying to loose our job!

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Open Source rare in islands

Open Source is defined as a software source code that is available to the general public and does not have licensing restrictions that limit use, modification, or redistribution.

So if the open source technology allows for the free use of softwares to install, update or alter without being liable for any copyright infringement. Why is a certain island’s companies so hesitant to make the transition to open source software?

One of the most trusted open source software is the operating system, Linux, which is the main rival to the Windows operating system. Apart from the obvious cost savings,Linux is said to be stable and generally immune to all forms of viruses and does not crash.

Ok, let me give you a scenario… You own a small office and your running Windows XP Professional on decently powerful machines. The question you face is, with a minimal budget for an upgrade what do you do. Do you put on Vista or a Linux that comes with business support like SLED 10 (SUSE Linux Enterprise Desktop) ?

Applications are, of course, another matter. In recent years, open-source alternatives to proprietary softwares have matured to the point where switching to these license-free alternatives have become more viable. With OpenOffice.org 2.0 right out of the box, it can handle basic Microsoft Office documents and spreadsheets without any fuss or muss. Similarly for years, Microsoft Internet Explorer has enjoyed near dominance of the Web browser space–but not any more. Since the release of Firefox an Open Source web browse created by Mozilla, Internet Explorer’s claim of superiority has been steadily eroding. Firefox has several advantages over IE which includes anti-spyware & mal-ware security, pop-up blocking, useful extensions & plugins, 100% CSS compliant (rejoice!! web designers rejoice!!) and it’s Free!

So what are your views? Do you think there are more takers for open source technology…Is the loyalty which this island’s companies seem to unconsciously have with Microsoft, diminishing?

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