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WEB ANALYTICS

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views etc to gauge the popularity of the sites which will help to do the market research. [citation: Wikipedia]

Enterprise-class web analytics solutions gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features let you see and analyze your traffic data in an entirely new way. With New Generation Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

 W E B    A N A . L Y . T I C S    S E R V . I C E S  

Without analyzing your web site traffic, it is difficult to improve your online results and web site marketing efforts.

Web Analytics Services

With ZipTechnologies' Web Analytics Services You Get :

+ New Generation Analytic Tools
Usually your own hosting server comes with its standard website statistics tool. However, most website reports contain simple website statistics such as how many visits your website had, where visitors came from, and which web pages were viewed. For this reason, we will setup and integrate more powerful and flexible website analytical tools that allows you to view and analyze your traffic data in an entirely new way, enabling you to set up and measure specific website goals.

With this new generation analytic tool you will be able to use the rich data available to make informed marketing decisions.

+ Customized Analytics Reports
The New Generation Analytic tool that we will setup and integrate with your website offers the ability to create custom reports. If you have a need for a report that is not included in the “standard” analytics report you'll receive, talk to us, we can help.

For instance we can create a custom report to show the efficacy of promotional graphics on your homepage, that is, what promo graphics receive the most clicks or the trend in clicks.

+ Interpretation of Web Statistics
Our team of web analysts will work with you to help you truly understand how your site is performing. The web analytics report you'll receive will include expert analysis to determine which web statistics make sense to your business and how to correctly interpret and apply them to your business goals. In consultation with you, our web analysts team will analyzed metrics from the previous month suggests tweaks to your websites and other areas of your online marketing campaign. Following your confirmation we will implement the new or improved strategies outlined with a keen eye towards their effects on the placement, relevance and success of the website.